Privacy Policy

Last updated on October 15 2024.

Maxa AI Inc. values your privacy and the protection of your personal information.

When you provide us your personal information on our website, we presume that you accept that your personal information will be
processed as described in this policy.

1. What is the scope of this policy?

This policy concerns you. It describes how we collect, use, communicate and protect your personal information when you provide it to us on our website. This policy also contains information about how to exercise your rights, for example, to access or rectify your information.

Our website may contain links to other websites or other resources operated by third parties, for example when you follow links to our social media accounts. These sites and resources are subject to the policies of these third parties and Maxa assumes no responsibility for them.

2. What is "personal information"?

"Personal information" is any information which relates to a natural person and directly or indirectly allows that person to be identified, such as a name, social insurance number, online tracking identifier such as IP address or one or more specific characteristics related to identity.

3. How do we collect your personal information?

We collect your personal information when you:

browse our website, for example through the use of cookies or other tracking tools;
provide them to us on our website, for example using our contact forms;
provide it to us when you request a service from us; or
communicate with us by telephone, email, social media (such as LinkedIn), in person or by any other means.

We may also generate de-identified or anonymized information using technological tools that may rely on artificial intelligence,
following our interactions with you as described above.

4. What personal information do we collect and why?

We only collect, use and communicate your personal information as authorized by applicable privacy laws. For example, we only
use your personal information for the purposes for which we obtained your consent, or for other purposes where required or
permitted by law.

To learn more about the categories of personal information that we collect and the reasons why, please read the following.

Personal information we collect:

First and last name
Address
Email address
Phone number
IP address
Browser type
Operating system
Usage data
Payment details

Why we collect this information:

For user interactions:

Responding to your inquiries
Sending you notifications and updates related to your use of our services

For service management:

Customizing the user experience
Delivering, maintaining and improving our services
Maintaining your session
Processing your payments and issuing receipts

For analytical purposes:

Analyzing traffic on our website
Monitoring and improving the performance and security of our systems
Generating statistics on the frequency of visits to our website

With your consent, for promotional and marketing purposes:

Conducting targeted advertising
Subscribing you to our newsletter or sending you other promotional materials

Call and virtual meeting recordings

With your consent, when you call us or have a virtual meeting with us, we may use recordings to improve our services.

Cookies

We use cookies for the reasons described below and in our cookie banner.

Cookies are pieces of information that are transmitted and stored on your device to identify it or your user account. For example, they enable us to operate our website, correct bugs, carry out certain usage analyses, and adapt our content so that it better meets your needs and habits.

In particular, our website may use the following cookies:

Technical or functional cookies

These cookies are necessary for proper functioning of our website. They allow us to ensure our essential services and functions, such as continuity of service and security. They also ensure that certain parts of the website work properly and that your user preferences remain known. That is why they cannot be deactivated.

Statistics cookies

These cookies generate aggregate data on the number of visits and the way visitors use our website. This data helps us improve our services and visitor experience on our website.

Marketing/targeting cookies

These cookies let us and our partners recommend more relevant services to you and to display ads, including on other sites, that take into account your browsing tastes and habits. This is what is known as interest-based (targeted) advertising. Please note that even if these cookies are deactivated, the number of ads will not be reduced, but they will be less relevant.

To learn more about the placed cookies, see section Placed Cookies or to review or modify your choices, see section Consent.

Note: The personal information listed is not necessarily exhaustive. They are examples provided to give you a better understanding of how we use the personal information you provide us.

5. Placed Cookies

GOOGLE reCAPTCHA

Category: Functional, Marketing

Usage: We use Google reCAPTCHA for spam prevention.

Functional cookies:

_grecaptcha (expires after 6 months) - Provide spam protection

Marketing cookies:

rc::c (session) - Read and filter requests from bots
rc::b (session) - Read and filter requests from bots
rc::a (persistent) - Read and filter requests from bots

Wordpress

Category: Functional

Usage: We use WordPress for website development.

Data sharing: This data is not shared with third parties.

Functional cookies:

wpEmojiSettingsSupports (session) - Store browser details
wp-settings-* (persistent) - Store user preferences
wp-settings-time-* (1 year) - Store user preferences
wordpress_test_cookie (session) - Read if cookies can be placed
wordpress_logged_in_* (persistent) - Store logged in users

Hubspot

Category: Marketing, Statistics, Functional, Preferences

Usage: We use HubSpot for marketing automation (automated email marketing).

Marketing cookies:

hubspotutk (13 months) - Store and track a visitor's identity
__hstc (13 months) - Store time of visit

Statistics cookies:

__hssrc (session) - Store a unique session ID

Functional cookies:

__hssc (30 minutes) - Store anonymized statistics
__hs_cookie_cat_pref (6 months) - Store cookie consent preferences
*_key (2 weeks) - Store logged in users
hs_ab_test (session) - Store ID's of experiments and sessions for A/B testing
__hs_do_not_track (6 months) - Store 'do not track' signals

Preferences cookies:

messagesUtk (13 months) - Store browser details
__hsmem (1 week) - Store logged in users
hs-messages-is-open (30 minutes) - Store if a message has been shown

Google Analytics

Category: Statistics

Usage: We use Google Analytics for website statistics.

Statistics cookies:

_ga (2 years) - Store and count pageviews
_ga_* (1 year) - Store and count pageviews
_gid (1 day) - Store and count pageviews

WPML

Category: Functional

Usage: We use WPML for locale management.

Data sharing: This data is not shared with third parties.

Functional cookies:

wp-wpml_current_language (1 day) - Store language settings

Wordfence

Category: Functional

Usage: We use Wordfence for security and fraud prevention.

Functional cookies:

wfwaf-authcookie* (1 day) - Read to determine if the user is logged in

Google Fonts

Category: Marketing

Usage: We use Google Fonts for display of webfonts.

Marketing cookies:

Google Fonts API (expires immediately) - Read user IP address

YouTube

Category: Marketing

Usage: We use YouTube for video display.

Marketing cookies:

GPS (session) - Store location data
VISITOR_INFO1_LIVE (6 months) - Provide ad delivery or retargeting
YSC (session) - Store and track interaction
PREF (8 months) - Store user preferences

Complianz

Category: Functional

Usage: We use Complianz for cookie consent management.

Data sharing: This data is not shared with third parties.

Functional cookies:

cmplz_functional (365 days) - Store cookie consent preferences
cmplz_statistics (365 days) - Store cookie consent preferences
cmplz_preferences (365 days) - Store cookie consent preferences
cmplz_marketing (365 days) - Store cookie consent preferences
cmplz_consented_services (365 days) - Store cookie consent preferences
cmplz_policy_id (365 days) - Store accepted cookie policy ID
cmplz_banner-status (365 days) - Store if the cookie banner has been dismissed

Miscellaneous

Category: Marketing

Usage: Various tracking and analytics purposes

Data sharing: Sharing of data is pending investigation

Cookies include:

_zitok (Marketing, ZoomInfo) - First-party cookie set by ZoomInfo to identify unique visitors
_reb2buid, _reb2bref, _reb2butk, _reb2bgeo, _reb2bsessionID - RB2B tracking
li_ignored, li_adsId, li_fat_id - LinkedIn tracking
_gcl_ls, _gcl_au - Google conversion tracking
_cltk, _clck, _clsk - Microsoft Clarity
_cs_c, _cs_id, _cs_s - Contentsquare analytics
Various Google Site Kit, Wistia video progress, session, and configuration cookies

6. Cookie Consent

Functional cookies - always active

Preference cookies

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistic cookies

These cookies generate aggregate data on the number of visits and the way visitors use our website. This data helps us improve our services and visitor experience on our website.

The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing cookies

7. How do we obtain your consent?

How we obtain your consent depends on the circumstances.

Sometimes we ask for your explicit consent. However, consent may also be implied, i.e., it is inferred from the circumstances
or from your silence.
If we want to use your personal information for a purpose that was not identified to you at the time of collection or that is
not required by law, we will ask for your consent again.

8. To whom do we communicate your personal information?

We may communicate your personal information to other organizations such as service providers, for the purposes identified in the section What personal information do we collect and why?

In such cases, we will endeavour to protect the personal information communicated by means of written agreements and undertakings, requiring such parties to adopt best practices and security measures in line with our expectations and applicable privacy laws.

Service providers (and their own service providers)

To operate our website and offer our services, we engage service providers who act on our behalf.

In particular, we conduct business with service providers to:

host our servers
develop and administer our website
analyze and produce statistics on the website
preserve your visitor session and save your preferences
deliver the services you request
organize and implement our marketing and publicity campaigns
send marketing communications (for example, our newsletter)
provide tools to record phone calls and virtual meetings

Where necessary to provide our services, to operate our website or if we are otherwise required by applicable laws, we may need to communicate your personal information to our financial, legal or other advisors.

Partners

From time to time, we may provide personal information to certain organizations that do not act on our behalf, but that are authorized to receive it.

For example, we work with certain partners for business development purposes.

Courts, law enforcement and other public bodies

We may share your personal information where required or permitted by law, regulation, court order, subpoena, valid demand or search warrant, or in response to an investigation or other lawful request.

Investors

Where permitted or required by law, we may communicate your personal information to our investors as part of a commercial transaction.

9. How long do we keep your personal information?

We will keep your personal information as long as necessary to fulfill the purposes indicated in this policy, unless the law or an exceptional situation requires us to keep it longer. This could be the case, for example, in the event of litigation.

10. Where do we keep your personal information?

We store the personal information collected on our website in Canada and the United States.

It is possible that your personal information will be communicated outside Quebec or Canada, where privacy laws may differ. In this case, we endeavour to ensure that your personal information benefits from an equal level of protection, for example, using contractual measures. In any case, it is possible that law enforcement or national security agencies in these countries may access your personal information.

11. How do we protect your personal information?

Security measures

We implement reasonable security measures to protect your personal information, whether they are kept on our servers or on those of a service provider.

Warning

However, no security measure is absolute or entirely guaranteed. If you have reasons to believe that your interaction with us is no longer secure (for example, if you think that the security or accuracy of the personal information you provided us has been compromised), please contact us immediately using the contact details in the section How do you contact us?

12. What are your rights regarding your personal information?

Depending on the applicable laws, you may have certain rights related to your personal information:

Access, correct or delete your information

You can request access to the personal information that we hold concerning you and obtain a copy of it.

If a piece of personal information concerning you is inexact, incomplete or ambiguous, or if its collection, communication or conservation is not authorized by law, you can request that it be rectified.

If a piece of personal information is expired or obsolete or if the law permits it, you can ask us to delete it.

Withdray your consent

You can request to withdraw consent to the use or communication of certain personal information we collected.

In most cases, withdrawing your consent means that we are no longer able to respond to your request or offer you the services requested. In these cases, we will inform you of the consequences of your decision in our response, prior to taking any action.

To learn more about your rights, please communicate with us or consult the website of the Commission d'accès à l'information du Québec.

To exercise your rights, please address us a written request to our privacy officer using the contact details indicated in the section How do you contact us?

We may ask you to confirm your identity before responding to your request. This identity information is only used for this purpose.

13. How do you contact us?

You can address any request, question, complaint or comment concerning this policy to:

Privacy Officer
Maxa AI inc.
Email: [email protected]
1 Place Ville Marie, Suite #12106 (Ground Floor)
Montréal, QC H3B 2B6

14. Will we update this policy?

This policy is in effect as of the "last update" date at the top of this page.

If we make any significant changes to this policy, we will inform you on our website. These changes take effect the moment this notice is published or on any other date indicated in the notice.